text zo when your dog does something weird, wonderful, or deeply inconvenient.
she gets to know your dog, helps with the tricky stuff, and remembers the little things.
join the waitlist ✦
a small team of one dog and her mom 🐕👩💻
02 / YOUR DOG’S PERSONAL FILE
your one of a kind. a superstar.
the bedtime rituals. the selective friendships. the exact right spot on the sofa.
zo gets to know your dog, and then maps your little weirdo to the stars.
The Noble Dreamer
STEADY / CONFIDENT / ORIGINAL CARD
The Loyal Guardian
DEVOTED / WATCHFUL / ORIGINAL CARD
a big universe, one very good dog.
The Golden Diplomat
WELCOMING / WARM / ORIGINAL CARD
ORDINARY iMESSAGE / NO APP, JUST ZO
all you have to do is send a text.
YOU → ZO
Orzo just planted herself on the sidewalk and refuses to move. help.
ZO → YOU
orzo has apparently unionized ✦
before we negotiate, is she looking at something, sniffing, or just standing there? we’ve been working on making walks feel less like a tug-of-war.
ILLUSTRATIVE DIALOGUE / NOT A REAL TRANSCRIPT OR LIVE CHAT
HER PARTICULAR TALENTS / A FEW PAGES FROM THE ZINE
01 / ZO’S PARTICULAR TALENTS
she remembers.
the little things aren’t little. every conversation adds another layer to your dog’s personal file. less starting over. more “of course she does.”
02 / ZO’S PARTICULAR TALENTS
she has a plan.
small steps for real life. bite-sized Star Steps for the everyday, with longer All Stars Club training plans when you want to go a little deeper.
03 / ZO’S PARTICULAR TALENTS
she keeps receipts.
a weekly report for the key stakeholders. the small wins, the patterns, the things worth trying next. because progress doesn’t always announce itself.
04 / ZO’S PARTICULAR TALENTS
she makes introductions.
Freak Match is an idea we’re growing carefully: introductions built around personalities and social preferences 🫶
04 / FREAK MATCH ✦ / IN DEVELOPMENT · LIMITED BETA
SUBJECT 01 / FICTIONAL PROFILE
meatball
INDEPENDENT GUARDIAN
slow introductions / parallel walks
prefers: one calm friend
would rather: sniff than wrestle
✶
SUBJECT 02 / FICTIONAL PROFILE
alfredo
GENTLE MUSE
soft energy / excellent boundaries
prefers: spacious first meetings
would rather: wander than chase
POTENTIAL COMMON GROUND / low-pressure walks, generous personal space, mutual disinterest in dog-park politics.
not every dog wants a crowd. some just need their freaky friend.
A HYPOTHETICAL PAIRING, NOT A LIVE MATCH. WE’RE STILL GETTING TO KNOW THE NEIGHBORHOOD.
05 / NO NEW APP. JUST YOUR MESSAGES.
learning a little more. one text at a time.
01. text zo.
02. tell her everything.
03. receive your superstar card.
04. keep the lore coming.
the whole experience happens through ordinary texting. no app to download. just you, your dog, and zo up in your dms.
ORZO / THE OG
06 / A NOTE FROM ORZO'S MOM
first, there was orzo.
ask zo started with orzo, a street dog from baja that now lives in my home forever. i wanted something that remembered her, helped me understand her, and made life together a little easier for a new dog mom. i built zo.
for orzo. and all the other little freaks ✦
07 / THE PLAN - PLEASE BE PATIENT, ORZO IS STILL LEARNING HOW TO CODE
phase 1
phase 2
phase 3
08 / AN INVITATION TO THE INNER CIRCLE
not every dog is a superstar. just kidding lol every dog is.
currently inviting a small group of founding dogs and their people to try ask zo.
ask zo ✦